A Study On The Communication Mode And Communication Thinking Of "YouthMBA"

With the development of mobile Internet,a large number of self-media platform has emerged.Their emergence and vigorous development not only broaden the professional media's channels of communication,but also provides non-professional with a platform of content business.Due to the intense competition between the media platform,they gradually relaxed the access mechanism to attract more Content Entrepreneurs.However,it is the low threshold of media platforms that led to the unevenly ability of content production of entrepreneurship.Low yield writers begin to copy the popular original high-quality content to get more fans and reading amount,so that the content platform falls into a development dilemma of low transmission power and low ability to realize.The object of this paper,Youth MBA,is a content business project,which relies on We Chat public number.It broke the profit model of self-media relying on fans flow to attract advertisers business and broke out from the dilemma of content realization.It provides a new profitable thinking for self-media.For the above reasons,this paper adopts the literature research method and the content analysis method to study the Youth MBA and analyzes its elements of communication on the basis of the Lasswell's 5W model.By this way,the writer came to Youth MBA's communication thinking: internet thinking including media thinking,user thinking,platform thinking.Youth MBA implements strictly User-centered internet thinking in the process of communication to build a "content + product + service" business development model.At present,content business has become a smash hit way.How to stand out from the fierce market competition has become a matter of concern to every media entrepreneur.Combined with the study of Youth MBA,the author thinks that quality content is still the basis of entrepreneurship.At the same time,content entrepreneurs should choose a unique entrepreneurial perspective and provide comprehensive products and services to develop community economy.