A Study On The Evolution Of Internet Rumors Involving Officers

With the rapid development of internet in China, the network has shown the trendsocialization, and it is playing an important roles in expression and spread as the fourthmedia. In process of the occurrence, development and change of the events involvingofficers, the public opinion involving officers is showing the a strong diffusion situationon account of the related news, the attitude and view of netizens which derived from theevent of internet rumors involving officers. Because the increasingly netizens and mediawhich make it resistance for government guidance of internet rumor involving officers.The paper based on identifying the concepts of internet rumor involving officers. Itaims at studying the internet rumors involving officers and emphasizes on the evolut ionmechanism of them. By utilizing the theory of life cycle, the paper divides the evolutionmechanism of internet rumors involving officers into four parts, that is, germinate,diffusion, change and afterheat and four parts will be discussed. The paper a nalyzes thegermination of internet rumors involving officers from inside and outside reasons. Itestablishes a simplified model of the motivation. It points out specific point, netizens ofnegative thinking, difficult to control features of the germinatio n of internet rumorsinvolving officers. The paper explains the dominant reasons from aspects like theasymmetric information, misunderstanding word, and points out the content close toreality and so on of diffusion of the germination of internet rumors involving officers.Internet rumors involving officers can be changed by the progress the event itself and thepowerful time，and it points out curiosity drive. The root of afterheat from aspects likepointing change and still hate officers, it points out that truth has been questioned. At last,the paper provides targeted strategy the basis for different subject.