Internet Rumors Spread Pattern And Countermeasure Research

Based on the theory of Lasswell5W model,the article is tries to research Sina micro-blog rumors on2012and interpret the communication mode of internet rumors.The first chapter is the introduction including the basic research such as background, significance of the selected topic, literature review, innovation etc. The innovation point of the paper lies in the research problems, research materials, research method. Aiming at the micro-blog rumors communication mode,which is little previous research, this author focused on Sina micro-blog rumors at the beginning of2012, and selected latest typical rumor case in2012to analyse, with the help of "know small" which is the advanced visualization tools.It can make the data visual.The second chapter defines the basic concepts of micro-blog/rumors/internet rumors/micro-blog rumors, and explain the theoretical perspective. According to the Lasswell5W model, the thesis focuses on three aspects: subject of communication, content of communication, channels of communication. The subject of communication include the sender and receiver, namely "who" and "who". The final objective is to weaken and reduce the effect of micro-blog rumors, namely "effect".The third chapter and the fourth chapter is the analysis part of the problem. The third chapter elaborates the micro-blog rumors performance, the fourth chapter focuses on the logical relationship between reason and reason of the micro-blog rumors. The third chapter describe the characteristics of micro-blog content and channels. The fourth chapter is the main part of the paper, including three aspects:channels of communication, content of communication, subject of communication. In conclusion of the fourth chapter, this author summarizes the communication mode of micro-blog rumors, laying foundations for the study. In the concrete process of analysis,this author cites Granovetter’s social network theory to support deeply analysis of micro-blog rumors.Fifth chapter is the solution part of problem. this author summarize the three-dimensional coping strategies, relates to the users of micro-blog, micro-blog platform, national.