TV Host Culture Of Public Universities Analysis

Since the middle of20th century, the Theory of Constructivism has been very popular inthe world. Throughout recent years’ television industry in China, the programs concentratingon public interests, a new production of the television, are coming into the public’s view. Thepublic-service ads emerge one after another, public-service programs change with eachpassing day, public-service media reports are in time and innovate, the public-service hotlineare also overwhelmed and public-service channels find themselves fresh and new. The TVindustry in China is stepping into an era of public benefits. As a new TV product, thepublic-service programs are practically and profoundly significant not only for the socialdevelopment, but also for the development of TV media itself. First, the public-service TVprograms propagate the public benefits and charity spirits, uphold the theme of the times andmanifest the mainstream value. Second, they contribute to solve the problems that thedisadvantaged group struggle with and promote social harmony. Third, they are conducive toenhance the media’s social credibility, build its brands and increase its core competiveness. Atlast, they can help cultivate the public’s sense of charity and arouse the public’s sense ofparticipation.The spring of public-service TV programs demonstrates our constant social development.Compared with foreign countries, the research of public-service TV programs in our countryis in the initial stage. The theories and practices about the talents in public-service TVprograms are rather backward as it were, a virgin land to be developed. The sense of publicbenefits is the soul of the public-service TV programs and the talents are the core of itsdevelopment. The quality of the talents in public-service TV programs directly decides thequality of the programs and the ability of those talents are directly decides the programs levels.Those talents in public-service TV programs should not only have a good understanding ofTV, but also have a full understanding of programs, what’s more, the public benefits. But howto develop comprehensive, practice-based and practical talents that integrate the sense of TV,programs and public benefits? It leaves room for the writer to think and study.The writer tries to start with the concept of public benefits, the concept, classification,characters and functions of public-service TV programs to analyze the concept, characters,basic quality and functions of the public-service TV program anchors seriously. From thepresent situation in China, the writer analyzes not only the present situation of public-serviceTV programs’ demand for the anchors, but also the present situation of the higher institution’straining of the public-service TV program anchors. Take the case of China Women’sUniversity-the only one among400universities which have the major of broadcasting andhosting, its major orientation and curriculum provision are carefully analyzed. The trainingmode of the public-service TV program anchors is generalized at last, which provides a reference for other high institutions in the training of the public-service TV program anchors.