The Micro Psychological Research Of Micro-blogging Rumors’ Communication And Reception

The main research problems of thesis is the micro communication and receiving psychology. The main investigation contains the college student groups’micro communication and receiving psychology and influent factors. The research paradigm is the attitude theory. It is an empirical analysis about the college students and the micro communication and receiving psychology of micro-blogging rumors from cognition, emotion, behavior intention and behavior.Research conclusions are as follows. The main content of college students’ attention is the social hot spots, and the important psychological motivation is attracting attention of others; because college students think micro-blogging has credibility problems, micro-blogging rumors involved in their own security and interests cause fluctuations in their emotions and feelings; college students think that their own cognitive, emotional and feelings are relatively rational, but to a certain extent it will produce unconscious mental state and result in blind; college students think they know the dangers of micro-blogging rumors, but their behaviors are unconscious and active verification intention is low. The author thinks that college students have a certain cultural knowledge level and a certain cognitive about micro-blogging. During the process of micro-blogging, college students’ psychology is relatively rational, but college students showing emotion and behavior are the relative sensibility and unconscious. The contradiction between them shows the unique communication and receiving psychology.For these psychological reasons, in the micro level the study found that, inner different of college students own ability, the lack of social experience and the complication of micro-blogging environment weak the college students cognitive ability and self-protection sense from security make the college students receive them mentally; In the medium level, the passive of micro-blogging public opinion field, the scale effect from fission type communication and connection of micro-blogging private and public section, and negative cognitive caused by the group memory of college students are influent psychology of college students; In the macro level, it relates with the long-term edification of the traditional cultural psychology, the negative of media environment and college students low security sense in the social transformation. The author thinks that maximization of media interest standard, the ability training of rumor discrimination, weaken the negative influence of cognitive environment, timely public opinion guidance from government and the mainstream media, driving users to prove the micro-blogging rumors and enhance the credibility of micro-blogging can control micro-blogging rumors communication effectively.