Study On Micro-blogging Rumors Spread In Public Emergencies

With the rapidly develop and the widely use of the numeral technique and the technology of internet, internet rapidly develops as a new media. It brings several new problems which are needed to be solved in time, in the meanwhile, it brings a new method of communication. With the rapidly development of information transmission technology, microblogging has quickly become a "new term" hot on the Internet, it appears to make the whole society entered the transparent era of Highly Mediation.In recent years, emergencies happened frequently around the world. The emergencies not only caused harm to the personal safety and property security of the human, but also had a serious impact on social stability. Numerous cases showed that many emergencies had a close relationship with Micro-blogging. In these emergencies, Micro-blogging quickly became the first reported and disseminators of the emergencies. China is currently in a period of social transition, accompanied with a variety of risks and crisis. The emergence of Micro-blogging not only provides a new channel for the public to obtain information, but also provided rich soil for rumors. With the rapidly development of Micro-blogging, the emergence of Micro-blogging rumors had caused more and more attention for scholars. How to deal with the spread of the Micro-blogging rumors in public emergencies, this problem not only need to be explored and resolved in this article, but also is the focus of the author.This article starts from the definition of both the concept of Micro-blogging and public emergencies, study Micro-blogging characteristics and classification and characteristics of public emergencies, deeply analysis the Micro-bloggings’role in public emergencies. Then, deeply interpretation reasons of Micro-blogging rumor in public emergencies, and at the same time through communication theories in the classic "5W" mode of transmission of micro-blog rumors in the dissemination process of the disseminators, audience, content of communication, media and communication effect node analysis. Micro-blogging rumors spread of processes, the author from the Micro-blogging rumors of the incubation period, the outbreak period, the variant period, the demise of four stages to be studied. While the theoretical analysis, Japan3·11earth rumors spread after the mainshock as a case study Micro-blogging rumors social harm to public emergencies, on Micro-blogging rumors of control provided the inspiration. Future the Micro-blogging forces should not be underestimated Micro-blogging rumor smooth settlement of public emergencies, how to deal with important significance. Strategies Finally, the end result still falls on Micro-blogging rumors, I believe that only through the joint efforts of the Micro-blogging site, public opinion monitoring department, legislature and ordinary Internet users and to take any practical measures, to the maximum extent eliminate Micro-blogging rumors breeding.