| In2002, Nanjing Zero officially lifted the banner of the television livelihood news. After that, across the country, the size of television stations followed suit. For a time, television livelihood news throughout the whole country. Television livelihood news its civilian perspective, people’s livelihood as the people stand, people loved convey to the audience, a change to show the charm of the TV news to pass the dissemination of ideas, a new attitude, was favorable for the common people. The television stations also received economic and social benefits of the double harvest."City Express" of Shaanxi TV station began broadcasting with "Nanjing Zero" on the same day in the TV people’s livelihood.It is also the first news column of people’s livelihood in the Xi’an area. It’s Similar to the situation with all parts of the country, As soon as he was born, the ratings of "City Express" soared. Then, There have been six or seven television livelihood news columns in Xi’an area, These people’s livelihood news columns formed a provincial station, the City Desk entirely different competitive landscape. TV people’s livelihood news columns multi-file the same city, so the competition was extremely fierce. Traffic accidents, fires, drowning, theft, jumping off a building, the robbery, family and neighborhood disputes, water supply, power outages and other news form the main content of television people’s livelihood news. Lifestyle information provided is some "innocuous inform". Trivial news material, vulgar, reported sight narrow and superficial content, flow in the superficial, The content is nothing more than the talk of gossip, no useful inspiration and harvest to the audience. On the surface, television people’s livelihood news was reported in the lives of ordinary people, in fact, it’s a waste of the resources of the press. Facing the repeatedly revised external criticism and the limitations of their own development, TV people’s livelihood news columns in Xi’an area have tried to Seek ways out of the development. The transformation, however, more than a change in the "new wine in old bottles", still can not solve the fundamental problem.At present, the party and the government would continue to "people’s livelihood" as the focus of attention, November8to14,2012, the18th CPC National Congress was held in Beijing,"let the people live a better life" is thel8th CPC National Congress give commitment. On March5,2013, premier wen jiabao in the12th National People’s Congress, at a conference for the government work report points out, must take ensuring and improving people’s livelihood as a starting point and foothold of all government work, in a more prominent position, focus on strengthening the construction of society. On March17,2013, xi jinping in the twelfth session of the National People’s Congress, chairman of the meeting for the first time in his speech pointed out that,"we want to keep on listening to people’s voice, and respond to people’s expectations, to ensure people’s right to equal participation, equality, development, maintain social fairness and justice, is learning to teach, work pay, sickness, old age, live to continue on the new progress, continue to realize, safeguard and development good fundamental interests of the masses and make development more fair benefit all the people, on the basis of economic and social development, steady progress" in the direction of common prosperity.The whole society, the whole people are building a harmonious society and improving people’s livelihood. TV news media shoulder the social lookout role, in the people’s livelihood in the political environment, reiterated news legislation table seemed so necessary and timely. TV people’s livelihood news carrying the banner of the "people’s livelihood" should ideally policy advantages, resources for the whole society to make its due contribution to improving people’s livelihood. However, the current television livelihood news is unworthy of the name, and do not play its due role and efficacy. Therefore, in the context of existing people’s livelihood politics and a new round of news change, improve the quality of television people’s livelihood news is so important and necessary. It is also the practical significance of this theme which this article wants to elect. Well, What are the Problems and what is the current status of development of TV people’s livelihood news in Xi’an area? What should do in the future to adapt to a new round of news change? This paper describes the research background after a brief review of the course of development of the television people’s livelihood news and connotation essence, the comparative study to start more specific cases, and provincial and municipal TV stations file TV people’s livelihood news column, the current characteristics of TV people’s livelihood news tease out the Xi’an area and generalize the problems in Xi’an area television livelihood news. At the last, from the "change mentality’cater’to establish the correct value orientation","stick to people’s livelihood news essence, expand livelihood news reports sight","change editing mode, enhance the quality of people’s livelihood news "the three aspects, put forward the ways out of the sustainable development of TV people’s livelihood news in Xi’an area. |
PDF Full Text Request