| With the pace of China’s reform and opening up, China’s traditional television has developed rapidly, now has full access to the Internet age, new media is gradually into the life of the people, it brought national traditional TV media brand new competition pattern, changed the way people for previous media information receiving and living habits. Traditional TV media face to the strong impact of new media, represented by the Internet can be both opportunities and challenges. Since January 2002, the city in Jiangsu TV channel "Nanjing zero distance" and the success of Heilongjiang TV "news night", a new form of TV news programs- the people’s livelihood news into everyone’s vision, then television stations across the country to follow suit founded the people’s livelihood news television programs, causing the battle for people’s livelihood TV news program ratings. In the face of the new media environment under the background, in the face of media convergence between, television livelihood news program is about to embrace a new change.However, along with the transition of the television audience viewing aesthetic demand, the people’s livelihood news programs in new media environment of change, also meet the needs of audience. With the new media environment, the influence of television livelihood news programs in the new period, facing about the change of program quality, in the period of people’s livelihood news civilian exploring to go on, the TV people’s livelihood news programs should learn a lot of advantages and characteristics of new media, to win more audience’s affection. In the face of TV livelihood news in new media environment, in order to enhance the overall style of the program and style characteristics, for the media convergence between, the transition of the traditional TV livelihood news media and the development is very critical, therefore, the research under the background of the new media innovation and development of TV livelihood news programs, the theoretical support and assist in the educational world becomes extremely necessary.This article mainly through the development of the people’s livelihood news from TV and exploration in the process of the common analysis of TV livelihood news, for the past in the development of TV livelihood of the people on the overall review and positioning. After the integration of new media, television introduces the opportunities and challenges faced by the people’s livelihood news, at the same time, the author of the new media environment, in order to "news night", "news fang" a detailed analysis, such as program development advantage in the new media environment for people’s livelihood news, program innovation and dealing with the media fusion strategy put forward the constructive Suggestions and advice. In the new media environment, in order to offer the research development of TV livelihood news and explore a more comprehensive and scientific theory paradigm. |
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