Research On The People’s Livelihood News Story Of Hunan "the City Evening"

In recent years, under the influence of audience basis thoughts, the news media paysmore and more attention to the audience’s various information requirements. The people’slivelihood news is highly sought after by the audience because of its column positioning,that is spread to civilians, in order to meet the audience s diverse information needs. Thestory tendency of news communication, not only met the growing multicultural demandsof the audience, but also changed their way to accept news information, so that theaudience can accept the news information, acquire new knowledge, enrich theirknowledge in a relaxed and pleasant atmosphere.The appearance of the story reporting of the people’s livelihood news has its profoundsocial background, it’s the joint effect of the media and the audience, this reporting waymet the audience’s information receiving habits, and the TV media’s audio-visual unityfeature made the way more characteristic. The people’s livelihood news column,“the cityevening”of Hunan City Channel, due to the use of the story, the program occupied adominant position in the fierce media competition, and gained the audience’s favorite. It’sstory has these characteristics: a colorful choice of subject, highlight the people-oriented,flexible forms of expression, highly reliability of communication effect, etc. But, it alsoappeared some disadvantages in the process of using the story, such as homogenization,vulgar, weak effectiveness, strong subjectivity, etc, the news industry must solve theproblem that how to avoid these disadvantages in the use of the story, and make furtherdevelopment. To solve this problem, the people’s livelihood news program shouldconstantly looking for innovative contents, pay attention to social benefits, enhance thetimeliness of the program, to avoid the phenomenon of pan-entertainment, to make thestory serve the people’s livelihood news better.According to the story of the people’s livelihood news, this article mainly use theseviewpoints: audience basis thoughts, propagation characteristics of TV media and socialfunction of news media, Through the use of literature analysis, the case study method,combined the theory and practical operation, researched the story of the people’s livelihoodnews column,“the city evening”of Hunan City Channel. This has positive significance tothe news story using of the people’s livelihood news.