The Value Of The Red Tourism Of The Political Communication

Red tourism is one of unique tourism projects in our country. It by its real heavy loaded bythe revolutionary history revolution, touching revolutionary deeds and the arduous struggle spirit,more and more get the favor of the domestic and foreign tourists. As a unique form of tourism inour country, the related research about red tourism activities are mostly focused on the ideologicaland political education function of red tourism, red tourism resources planning and development,red tourism cultural analysis, etc, noodles, seldom talk about red tourism from the perspective ofpolitical communication activities brought about by the spread value. Introduces some theoriesand methods of political communication to red tourism studies, is has the certain innovationsignificance.Red tourist attractions are widely distributed in China, the tourism resources in various forms,rich content and deep. These red scenic spots by Chen Zhan image symbols, artifacts, such asword spread, to the tourists at home and abroad our country unique red culture and history andpolitical thought, is our country the party and the government to carry on the effective carrier ofpolitical communication and innovation forms.Red tourism is not only is the national imagepublicity business card, is revolutionary history and the reality of ideological and politicaleducation books. Listening to the heroic deeds of a revolution, a revolution left behind real photosand written records, to promote China’s economic and social development, maintaining socialorder has important political spread value. Political communication value of red tourism, however,by the main body, object and means factors restriction, and part of the infrastructure of the scenicspot, professional personnel quality is low, poor tourism activities rigid single realities, are tosome extent weaken the political dissemination value of red tourism activities. Therefore, enhancethe political image of red tourism activities spread political subject and literacy, enhancecommunication audience awareness, rich communication means and skills is imperative.Using the principle and method of political communication to red tourism activities ofpolitical communication value of some concrete problems are discussed, the purpose is to deepenthe understanding of red tourism activities spread political value and expanding politicalcommunication field of vision of research provides a new Angle, the value for developing redtourism activities of political communication to provide certain reference significance.