The Political Communication Strategy Of The Rural Elite Transformation

Since Lazarsfeld has researched on the issue of presidential election and dissemination, the relationship between elections and communication scholars has always been an important research direction. In China, direct election of village committees in rural areas has also been the focus of attention among scholars and published many important learning values of research results. However, in these research results, the researches from the perspective of communication in rural China are not many. In November 2008, I had the honor to follow the instructor to East C village and observered the entire electoral process type of investigation. In the course of investigation I found that those candidates who seemly unfamiliar with the rules of the election had confirmed some of the theories of communication in the election process of political communication through the "votes" strategy. In the election, the voters choose to be "herd" or "spiral of silence" at one end of the electorate, most have their own ideas, not a "mob."In the investigation process, the author also found those communication strategy candidates take political communication is diverse, mainly political persuasion, political rhetoric and political marriage.This paper first take sketch way, to C village committee election process, and the narrative advantage in the electoral process of the observed various phenomena are rational analysis. In addition, after the end of the election the electoral tsunami appears the handling and township, this paper also use the related theory of sociology and dissemination summary for a detailed analysis, and put forward the concept of "zero feedback".In conclusion, this study in communication effect theory and discourse theory, under the support of the economic elite of the political elite in into the process of various "for votes taken by means of rational" of political analysis, generalizes the political rhetoric and persuade, political marriage, and three communication strategy of these three communication strategy in elite conversion process in the role played by were analyzed and studied.Through east village C elite transformation of political communication strategy ,to promote structural changes in rural social elite provides some new ideas, and of great benefit to the new rural construction.