The Language Rhetoris Study Of The Host Of Recruitment Programs

There are about10programs about recruitment on present domestic television, asthe market competition is intense, the host of programs shows the key to win bypersonal charm. The reason why some good hosts has a unique charm is that they hostthe programs through the presenter wonderful artistic language expression. We cangain valuable language materials in such programs about recruitment for application oflinguistics research from the practical leve; we can try to research the whole process ofrecruitment program session comprehensively and broadly.Based on the language of “only you” showed by host Zhang Shaogang, we studylanguage rhetoric in the show of recruitment. The author attempts to give the deeplyanalysis by applying the theory of the language and discourse about Zhang Shaogang onthe basis of the research of predecessors. First, the study on the definition andcharacteristics of the recruitment program are expounded, then the uses of language ofZhang Shaogang are analyzed, at last we analyzed the context, pragmatic principlesand strategies, language use and language characteristics respectively.On the study of the definition and characteristics about recruitment program, theauthor defined the recruitment program as "new television program of life service ". westudy characteristics of recruitment program from the comprehensive, the interactivityand the ornamental in this part,. This paper lays a foundation for further theoreticalresearch, and provides guidance for practice. In the contextual analysis of the host, theauthor use a lot of rich knowledge corpus to analyze the host how to grasp the contextin the context of the gradation and respectively on the basis of. pragmatic principles areresearched deeply, and it is essential to complete program efficiently for the host whoskillfully uses of pragmatic principles. In this part about pragmatic principles, wediscusses the cooperative principle, politeness principle, guiding principle andnormative principles that the host must follow in recruitment programs. In the section ofthe strategy of language organization, we analyzed the topic development, advance andend. Recruiting class presenter on a topic mainly uses the creating situation, questionsfrom art, language, rhetoric strategy; In terms of advancing topic we mainly used the ways of the choice of sentence patterns and the choice of rhetorical also we mainly usedtwo ways: review of subtlety, heuristic summed up to end the topic.Finally we studied the characteristics of the language use of the host, and wediscussed the host language professional, popularity and flexibility respectively and thecharacteristics of host language use.