Language Reserch On Chinese Network Variety Show Host From The Perspective Of Fuzzy Rhetoric

Network variety show has become the important spiritual and cultural product in people's life.The host of the network variety show,as the communication subject,is good at using the method of fuzzy rhetoric to enrich their own language performance effect.Now it is relatively rare to study the language of Chinese network variety show hosts from the perspective of fuzzy rhetoric.The article takes fuzzy rhetoric as the theoretical basis,takes the network variety shows on the three major video platforms Iqiyi,Tencent and Youku as samples,and analyzes and researches on the language of Chinese network variety show hosts from the perspective of fuzzy rhetoric.By means of research,the author finds that when hosting a program,hosts of network variety shows usually use the method of fuzzy rhetoric to endow the language expression with unique aesthetic meaning,so as to make the language have distinctive sensibility and enhance the broadcasting effect of network variety shows.According to the analysis,it is found that when using fuzzy rhetoric for language creation and expression,network variety show hosts usually enrich their own expression effect by means of methods of fuzzy rhetoric such as fuzzy figures of speech,fuzzy phonetic system,and supernormal conversion products.However,nowadays some network variety show hosts still have some problems in the application of fuzzy rhetoric when hosting programs,such as expression anomie and disrespect for guests etc.It requires network variety show hosts to follow certain limits and principles when using fuzzy rhetoric for language expression.They should not only pay attention to the cognitive level of information receivers,but also master the measurement and scale of using fuzzy rhetoric.The article consists of six parts.The first part is introduction,which mainly introduces the research ideas and the innovation point of the article,and carry out the literature review on the relevant content of fuzzy rhetoric and show host language research.It is found that at present language expression of network variety show host focuses more on the research of language ontology of network variety show hosts.From the perspective of practice,language expression of network variety show hosts is closely linked with fuzzy rhetoric,but research on relevant field is still relatively rare now.In the second part,the author finds that the language of network variety show hosts has the following four special attributes: the openness of discourse expression,the fuzziness of rhetoric,the interpenetration of voice and the diffusion of discourse power,compared with the language of traditional media variety show hosts,.The four attributes are the reasons why network variety show hosts are good at language expression with fuzzy rhetoric when hosting programs.Part Three studies the generation mechanism and functions of fuzzy figures of speech in the language expression of the hosts of network variety shows.Through the study,we found that the network variety show hosts are good at using fuzzy figures of speech to serve their own language expressions,which is inseparable from the macro-context of "post-truth" era,the medium-context of network communication and the audience-based micro-context of network.Fuzzy figures of speech provides the hosts of network variety shows with three unique aesthetic functions: smoothness,concealment and detachment.Part Four summarizes the application strategies of fuzzy figures of speech in the language expression of network variety show hosts in China from the perspectives of fuzzy lexical form,fuzzy phonetics and fuzzy hedges.Part Five puts forward that when using fuzzy figures of speech,the network variety show hosts should presuppose the cognitive levels of the recipients of information,so as to avoid communication barriers.On the other hand,when using fuzzy figures of speech,network variety show hosts should always maintain the awareness of respecting guests and serving the network recipients at all times,and stick to the last line of defense of language expression.The last part is the outlook of this paper.The author believes that with the deepening of the research,the future research on the host language of network variety shows in China from the perspective of fuzzy figures of speech will develop immensely.