| Audio-visual language as a language, as well as natural language is dedicating to the tool. It began in the film. Along with the rapid development of computer and multimedia technology, it has become the basic language of media information in new media era. Audio-visual language has its unique temperament and the function, due to its unique charm to attract people’s attention and research. In the era of visual communication, audio-visual language use space more and more big in the TV news. Especially in recent years television media into the diversified stages of development, the competition between media increasingly heated, audio-visual entertainment functions of media growing, makes TV news especially TV news of people’s livelihood also with rapid gesture to join to the modern audio-visual language.In many people’s livelihood news programs across the country, shandong qilu TV "LaGua" broadcast since October1,2005since the start of maintain high ratings. Started eight years often copied, but never been beyond, ratings and influence has been far ahead. Investigate its reason, is that "LaGu" created a new style, people’s livelihood TV news and quyi, dialect, tell a story, scene play elements such as blended in among them, image, vivid, simple and ordinary people around while in a conversation, penetrate the thick humanistic feelings. The use of these elements to change the past oneness TV news information presentation, audience audio-visual language to enrich the sensory, intuitively multidimensional to attract the attention of the audience and into the news about the situation, showed a strong audio-visual features.lt is a model of TV livelihood news in use audio-visual language."LaGua" successes for people’s livelihood TV news on the audio-visual application provides a template for reference. People’s livelihood TV news in film and television dissemination of audio-visual language theory as a guide, combined with the characteristics of people’s livelihood news and audio-visual regularity of TV news, formed their own characteristics in the audio and video transmission, achieved good communication effect. TV news of people’s livelihood in the audio-visual elements, enrich the symbolic language of TV news audio-visual communication, make the traditional vocal art form the community back to life. Yet television livelihood news gorgeous visual image behind audio-visual using anomie phenomenon, people’s livelihood TV news go to in the fierce media competition environment more in the long run, and also should hold good audio-visual language use specification, audio-visual using the grade of ascension. |
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