Civilize Care In Sports News Reports

The Olympic Games is a global sport event as well as an exchange and communicationbetween eastern and western civilization. During the Olympic Games, the spirit of “friendshipfirst, competition second” is highlighted while peace and friendship are embodied, no matterwhere you come from. As the rapid development of the disseminating technology, Olympichas become the feast for media. China’s Olympic reporting has always been guided by thepatriotism, particularly with golden medals at the core, and attaches too much politicalsignificance.With the speeding up of the world cultural integration, the Olympics reporting needs totransform its idea of reporting, as well as enrich the content of the spirit of sports.The Olympics is supposed to reflect the value of sport, and Olympics reporting needs tofocus more on the individual rather than the result of competition as well as the content ofhumanism.This paper focuses on the Olympics reporting of BBC during the London Olympic Games.Methods employed include the statistical method, data analysis, content analysis, etc. Thispaper tries to study the BBC’s Olympic reporting, which includes its reporting of openingceremony, closing ceremony, English culture and so on. Through the study of BBC’s reporting,to summarize its successful experience, to provide useful advises and experience for the mainmedia which is going to report the major sport events.