Research On China Daily’s Reporting Of Summer Olympic Games

The summer Olympic Games, held every four years, is not only the competitionamong athletes, but also the media in the news report. As the first English newspaperin China, China Daily plays a unapproachable role in Olympics report.Taken as the most popular English newspaper among the high-end and highestreprinting rate among foreign media in China, especially its party character, ChinaDaily is on behalf of China in the Olympics report. Since the first issue in1981, ChinaDaily has participated in the Olympics eight times. At different periods, it has a greatchange of report contents, methods, strategies and features. The change is resultedfrom the increasing change between China’s comprehensive strength and internationalinfluence，the improvement of Chinese sports，the continuous development of Chinesnews and the change of demand for readers.China’s sports has been developing continuously and recognizing increasingly byother countries since1984Olympic Games; besides, China Daily has its coveragetheme involved in increasing the exchange through the sports and showing Chineseachievements at policy, economics, culture, etc. and establishing the new countryimage.The essay uses five research methods including document method, contentanalysis, case study and so on. It elects four Olympic Games reported by China Dailyas the research objects relation to the Los Angeles Olympic Games, BarcelonaOlympic Games, Athens Olympic Games and London Olympic Games. The studycontents consist of many aspects such as report characters and features at differentperiods, besides, taking London Olympic Games as the case study. At the era of newmedia, different kinds of medium make every effort to make the Olympics reportingfabulous, and China Daily is no exception. It makes the innovations at report methodsand contents come true, which is a new exploration. Taking advantage of new media,it combines the traditional medium and new medium, which makes reporting methodsand contents rich. With largest number of audience participation in the Olympics atthe era of new media, the reporting of London Olympic is quite different from others,which absolutely has critical effects on Olympics reports in the future; therefore, thestudy of London Olympic Games is quite meaningful.There are some problems at the reporting, such as the excessive attention togolden medal athletes and ignoration of other excellent athletes; little attention at thenotion of humanistic Olympics; athletes are always the report roles and ignore others.The essay aims to give some effective suggestions for the Olympic newsreporting in the future. Firstly, China Daily should have clear object and know whatrole it will take in the news reporting；secondly, it needs a professional team which isgood at English and sports; continuously to make a change at report methods andcontents; insist in the notion of “people oriented” and meet the requirements ofreaders on sports; make the reporting plan before tin advance, especially payingattention to the depth report and the excavation to special news.