A Study On The Strategy Of CCTV Olympic Games

The Olympic Games is a global media event, from1896the first modernOlympic Games held to now has been one hundred years of time, the Olympic spiritin the world, the Olympic culture has also been known in the world, every session ofthe Olympic Games host country with the opportunity of the Olympic Games, in orderto spread their culture, at the same time, the Olympic culture will be to derive theessence from it.The media is closely related to the Olympic Games again. Through the mediumof coexistence of development with the Olympic Games can be found, the mediumthrough the Olympic Games the global media events to improve themselves, theOlympic Games will further carry forward the Olympic culture through the media, themedia of television has unique advantages in large sports events reported, based onthe analysis of CCTV for the2008Beijing Olympic Games and the2012Olympics inLondon reported strategy the similarities and differences, to a more comprehensiveunderstanding of the television media reported the Olympic strategy and point ofview.Beijing is the host in2008, and the2012Olympics in London road, through theCCTV, Beijing Olympic Games and London Olympics coverage Angle, content,coverage, such as humanities, features for quantitative comparison, and analysis itslearned that due to the reason for the difference between the external mediaenvironment, the root cause of news selection and cultural causes of differences inreporting tactics, media through time and time again to see the Olympic Gamesreported the experience in this year’s London Olympic Games, reporting tactics andmethods have great progress and improvement. Through the medium of coverage ofthe games, can promote the media itself, improve the international communication,make the Olympic culture better communication and integration with the rest of theworld culture.Media coverage of the Olympic Games is a complex process, the OlympicGames reported media will be very detailed planning and preparation before, throughthe comparative study of two Olympics, two-time Olympic media can know thesimilarities and differences in terms of planning, media technology in the process ofthe continuous development of the Olympic Games at the same time also is in rapid development, each almost all held the Olympic Games have a technical highlights.Media and the Olympic Games is growing, what kind of surprise will be the nextRio’s Olympic Games, remains to be seen.