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The Network drama program is a new artform,which is a milestone for developingthe entertainment function of network.Owing to the beginning of development, thebusiness fall into mess and evidently characteristic self innovation.Under thecircumstances of ranpamt copy of drama program without self innovation awareness,theself innovation of program pattern is meaningful for pushing the Chinese Networkindustry out of the passive development.Thus,understanding the generation anddevelopment process of network drama program is valuable to innovative developmentof Chinese network industry.The essay first introduce the definition generally,evolution and basic characteristicsof network play.On the base of transmission contants,transmission form andtransmission value has benn analyzed in a deep way so that to finding out what makesNetwork drama program play different from other traditional TV dramaProgram.And then some transmission approach has brought about valuablemeanings to the innovation development for network drama program.Although duringthe analysis,it is also found out that Network drama program has its owndisadvantages.Therefore its development direction needs to be defined and domesticmarket has to be mixed with program feature,contents and cultivating talented personetc.So that the Network drama program will boast a quick and continous development.