| Since 90s, purely entertainment stories became more and more popular in China TV programs. After more than ten years development, entertainment stories are the programs that finished with the highest average Nielsen rating in each television season. But the entertainment program is lack of creation except the early CCTV New Year's Gala. Many entertainment program is copied from each other, thus make its low Nielsen rating. From 2003, things changed with the emerging of Happy Game and Super Voice Girl. And Super Voice Girl becomes runaway summer hit of China.Intense competition for the media market is among the most important factors behind the emergence of more diverse media in China. And creators began to make program catering for viewer's enjoyments and happiness. It makes it necessary to understand the thinking of the viewer. Like Super Voice Girl, Super Voice Girl owes its popularity to its raw authenticity, to its unscripted creation of a feeling of happiness. Only knowing the fondness the viewer, creator can grasp the development trend, making popular entertainment program.This thesis focuses on the entertainment program. In this paper, the origin and the development of entertainment program is analyzed with viewer's point. Compared with television entertainment program of the world, the history of television entertainment program in China after 1990s'is presented. And the development trend of television entertainment program in China and the function of the point of viewer are discussed. Finally, the relationship between the entertainment program and the viewer is concluded. |
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