The Analysis For Current Situation And Development Trend Of Microblogging

In the history of human development, any innovation of technology led amagnificent change in human’s life, especially in the Internet Age. The computertechnology developed rapidly today, and network has become a very important wayfor people to get the news and information. With its unique characteristics, Networkcommunication has become the most popular mode of communication in the21stcentury. As a new mode of transmission, Micro-blog has been very popular because ofits interactivity, grassroots nature, rapidness, real-time, and quickly embraced aroundthe globe. In recent years Microblogging has "self media" attribute of the mediamostly, and achieve a seamless connection with the mobile Internet, its propagation ofspeed and scope could not be reached by the traditional media. The traditional newstransmission mode faces enormous challenges in the “Era of Micro-blog”.Communicators can be the audience; the audience can also become an informationpromulgator. This kind of change promotes the development of networkcommunication.Compared with the traditional mode of communication, network communicationchange the one-way mode to the interactive two-way mode, the news audience canhave comprehensive and deep-seated understanding of the news. Based on thenetwork communication, Micro-blog pays more attention to the the important role ofgeneral public in the communication, and opened up a broader zone for the freedomof speech and receiving. The network is a virtual space, but the audience’s exchangethrough the online medium is true indeed. The Micro-blog has the functions ofdisseminating information, getting information, forwarding and commentinginformation. The audience can participate in the news dissemination; have theopportunity to express their views at any time, anywhere.The content of Microblogging news doesn’t confine by the logic, grammar,which contains140words and are created in leisure time. Microblogging can expresstheir views or convey the information, so it shows the "fragmentation" of the stylisticfeatures and the “lead” of the narrative features. The concise and dapper text resultedin the writing and narrative of Microblogging similar to the news lead, which includedto the core of news elements, and the main content of the news be clear at a glance. In the publishing process, Microblogging language looks like flexible colloquialexpression, which can even use the symbols, English, etc. and meet the disseminationof the contents easy understanding. The described manner of Microblogging newsshows diversification. Microblogging news is not only a simple narrative, but throughthe three-dimensional release of images, sound, video and other forms of information.Before create, the audience can only obtain news from the television, radio and othertraditional media, but due to various constraints, only a limited range of screening partof the news coverage. After the emergence of the micro-blog, the audience not onlyhas the right to choose the information, and even have the right to speak, trulyuniversal coverage of social life. Between user and user, users and the media, themedia and the media, all can through the Microblogging platform to achieve apositive interactive. Report unexpected events or trans-regional, long-distance event,the micro-blog are often the first to report the information. Every second thenumerous micro-blog users released vast amounts of information; all information canbe real-time showing. There is civilians’spirit in Micro-blog. Ordinary people can getthe right to speak through it never before, which making it easier to bring real newsevents together. But at the same time, there are many disadvantages in micro-blog.Due to the absence of "gatekeeper", false news and others exist in the network,excessive trivial information lack of integrity in the transmission. The Network Navyconfuses the audiences and undermines social stability on Microblogging. These areimportant issue must be resolved on the direction of a mature media development.According to the diverse functions of the micro-Bo at this stage, the author made abold prediction on Microblogging news in the future development trend. In the socialwelfare aspect, citizen participation aspect and social interaction aspect, the highlightsof Microblogging news are obvious to all, in the advancement of the real-namesystem certification; Microblogging in these areas will be more perfect. Otherwise,the combination of traditional media and micro-blog will get the best manifestation ofthe authenticity of the Microblogging news. The increase in the volume of mobilephone Microblogging users，also illustrates integration of Microblogging and mobileInternet will become a general trend. At the same time, China for uncivilizedphenomenon in the network communication still lacking strong regulatory measures, which will also be a major factor restrict the development of micro-blog. Only thegovernment, operators and Microblogging users to play their own role, maintain thenetwork civilization, can we make more people enjoy the civilized and healthy cultureof Microblogging.