| Broadcast is refers to the news media transmitting voice by wire or radio waves, broadcastnews are recent or current facts report based on the electronic audio technology, orderlycombination with auditory symbol, aimed at the audience of a specific range. As a kind oftraditional media, in the development of media convergence and diversity of today’s media,broadcast news is weak, but as an accompanying media, as a highest accessibility media in thespecial case, broadcast is an irreplaceable media, broadcast news is indispensable.Broadcast media appeared along with the information role, broadcast in China, paidattention to broadcast news, from the broadcast appeared in China to the early years of thePeople’s Republic of China, radio transmission always accompanied by the development ofcommunicating news information, but it was a pronunciation tool of newspapers and newsagencies in a long time, it was also a audio version of newspaper news, since the nineteen fifties,broadcast began to walk on their own road, broadcast stations had their own interviewing newsand run their own news programs, since the nineteen eighties, broadcast medium characteristicswere more evident, not only improved the timeliness, but also the content became rich.In1986, the radio "Pearl River Model " was born, the host, plate, live program showed anadvantage over broadcast media, many broadcast stations imitated the " Pearl River Model "insuccession and established comprehensive news broadcast programs, the audience "minority"development trend as well as the news information needs, making the news comprehensivebroadcast gradually developed to the entire and professional news broadcast, emerged theprofessional broadcast as the voice of China, Shanghai East radio News Channel, since the newcentury, in the background of media convergence, the traditional broadcast news began tobroaden communication space by recurring to other media.In the new media era, adapting to the new period, the traditional broadcast news appearsnew characteristics and changes, significant characteristic is the content fragmentation, wheelmode etc.. From the successful operation of the broadcast news, we may perceive the broadcastnews will be towards the development of the sound elements diversification, interactive modessquint toward new media, broadcast fashion has the affinity, news thoughts reinforced, livenormal trend, namely towards the fragmented, interactive, multivariate, live trend development. |
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