| Facing the pressures with crisis brought by the development of new media,various types of media of domestic competition,the fierce international competition environment and the growing needs of the audience,where should the TV media go? What trends will be presented for the TV news ? At this time,the CCTV news channel launched its 6th revision.This revision can be described as meaningful,it showed the strong attitude with the CCTV news channel aiming to enhancing its control over the of public opinions.The CCTV news channel with a strong influence as a television news platform reflects the survival status of the domestic television news.To a large extent, this revision has an important reference value for the reform of other medias.Therefore,the study of the CCTV news channel should explore in depth the underlying mechanisms of its inherent while paying attention to external form.Thus we can discern the causes, characteristics and measures of the revision and the profound influence for the China's mainstream medias.Based on the inquiry for the revision,this article concludes the future development trend of TV news is the value communication,at the same time analyzed the strategies when the media carry out the value spreading should be apply to with the"common concern"as the example. |
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