Audience Satisfaction Survey On Rural TV Program

Rural Television Program shoulders the responsibility of providing service for the agriculture, rural areas and farmers and is meaningful for the development of the agricultural career and the construction of New Countryside.Based on the satisfaction of the audience and through investigating the current situation of the rural television channels and programs, the writer offers a completely new way of thinking and for practice for the Rural Television Program. Choosing the Public New Countryside Channel of Zhejiang TV as the studying object, trying to know the opinions of the audience to this program in the forms of questionnaires and interviews and analyzing the reasons for their satisfaction or dissatisfaction from the point of view of Communication and Demography. Meanwhile, the article selects CCTV brand rural television program carrying on a comparative analysis, in order to provide accessible suggestions and practical experience for the Rural TV Program.The results of this study show:1、As a provincial level rural TV channel,the Public New Countryside Channel of Zhejiang TV fails to meet the needs of the audience.There are certain problems in the channel and programs targeting,content production and other aspects.2、Demographic variables,program type,program formats are important factors that affect the audience satisfaction.3、Rural Television Program’s target audience is not just farmers,to take full account of the diverse needs of urban and rural audience to consider the the development of programs, starting from the common concerns of the urban-rural relations,farmers and urban residents.