The TV Program To Countryside In View Of Interaction

No matter on culture or on economy, regardless of China or in the whole world, in enter one unprecedented amusement new era, and our country open and marketization make the transition such a under the double background in culture, accompanied by the audience demand become the ruling consideration, the amusement era of the TV has already come. More and more TV programs give information in response to the demand of the audience who live in the city, ignoring of the demands of people who live in the countryside. TV programs must cater for many different tastes especially for the audience of countryside who become weaker in the information era.This study collects materials through questionnaire survey and in-dept interview .Based on the relevant theories of sociology and mass-communication, it aims to examine the interactive state,interactive mode and interactive effect from the angle of the relationship between the audience of rural and countryside and the TV program to countryside.In the study of the TV program to the countryside from the angle of interaction, and the theory of exchange and the the game theory were injected into the discussion to find out the exchange mode between the audience attention of the rural and countryside and TV program to audience of countryside and the game of information demand between the audience both in cities and countryside.The first part includes the study background and the interature review.The second part includes the conceptualization and the operation of concept. In addition, the framework, the hypothesis, and the research method of this study are also mentioned.The third part examines the interactive state between audience in countryside and TV program to audience in countryside as well as that between audience in city and TV program to audience. The desire to interact with TV program,the interact mode and then the interactive effect of audience in countryside and city described and analyzed respectively in this part. This part also includes thenclusion of this study .It concludes that the existence of TVprogram to audience in countryside is quite essential, the TV programis still leading in the interaction between it and audience inyside and there is a game of the information demand between audience in city and countryside in which the information demand of audience in city is dominant.The fourth part includes some relevant discussion educed from the conclusionIn the last part some proposal was offered on how to lead the interaction going on the track of sound progress.