Topic Selecting Proposal And Editting Of The Shan Hai Jing Calendar

The multicultural impact brought by the trend of globalization has made the tasK of building cultural self-confidence in our country even more difficult.As the foundation of cultural self-confidence,excellent traditional culture needs inheritance and development.Publications have always been the carrier of cultural dissemination,and publishing houses are an important force in the construction of a social and cultural environment.How to publish publications with traditional cultural content has always been a problem for research and exploration in the publishing industry.Internet technology has brought an impact on the traditional publishing industry.Changes in the audience's reading habits and reading requirements have put forward new requirements for the publishing industry.Publications also need timely innovation to cater and adapt to the new marKet environment.Shan Hai Jing Calendar is a reflection on the issue of traditional cultural publishing and publishing transformation.Shan Hai Jing contains more than 400 images of elves and monsters,with rich content and huge volume.In the digital age,calendar booKs are repopulating the publishing marKet with new functions and images.The calendar booK,which wea Kens the time function and is beautifully decorated,has become a Kind of physical sustenance for users' pursuit of ritual and satisfaction.Shan Hai Jing calendar combines the two,reorganizes and divides the demon stories in Shan Hai Jing,and redisplays it in the form of a calendar which combining traditional cultural content with popular forms in the Internet era,adapting to new reading needs while spreading excellent traditional culture.This article uses the topic selecting proposal of Shan Hai Jing Calendar as thebasic frameworK,which is mainly divided into introduction,marKet analysis of similar booKs,topic selecting proposal content,mar Keting plan,booK sample chapters and conclusions.Respectively study the marKet changes of the publications related to Shan Hai Jing and the calendar booK in recent years and the readers' preferences,combining literature research,case analysis and other methods,summarize the development status of the calendar booKs and the publications related to Shan Hai Jing in recent years,and complete the topic selecting proposal of Shan Hai Jing Calendar.Through the preliminary marKet research,analyze the changes in mass consumption and reading psychology,maKe full use of the characteristics of online communication to develop targeted and feasible marKeting planning programs that are in line with booK positioning.At the same time,complete the physical booK according to the design of the proposal.This thesis starts from the general environment faced by the industry,and is finally simplified and implemented into a topic selecting proposal and a paper booK,with a view to providing some reference ideas and ideas for the publishing house to survive in traditional cultural publishing and paper booKs.