Analysis On The Development Mode Of Rural Tourism In Shanghai

The development of world economy, not only improves the quality of people's cultural, but also made a new challenge to people's entertainment. Rural Tourism generated in this context, it is as a new rural industry, not only a good solution to the relationship between rural economic development and environmental protection, but also offer the citizens an opportunity to get close with the nature, and release their pressure.Shanghai's rural tourism has experienced more than ten years'development, and achieved remarkable results, as of 2009, Shanghai has built rural tourist attractions more than 110, attract more than 10 million tourists, and promote various types of agriculture-related income of 1.5 billion RMB directly. So this article studies the rural tourism in Shanghai from 3 aspects:rural tourism model, rural tourist resources and rural tourism demand.The results shows:First, Shanghai's rural tourism including tourist attractions of agriculture, forestry, tourist attractions, farm music festival several categories of tourism and agriculture; Second, the supply of rural tourism, according to SWOT analysis, the current development of Shanghai's advantages and disadvantages of rural tourism co-exist, while also facing opportunities and risks; Third, the demand for rural tourism in Shanghai by the Shanghai Municipality on the economic level, per capita disposable income and the number of labor force and other factors; Fourth, There are 4 modes of Shanghai rural tourism model; Fifth, langxia town as a typical rural tourism development in Shanghai, it made a good development.Finally, based on the conclusions, we give our policy advice from 5 aspects.