The Study, Based On Both Supply And Demand Of Rural Tourism Safety Awareness

Tourism activities are based on culture communication, and it is involved in economy, politics, society etc. So tourism activities are comprehensive mass activities. Tourism safety is an important form of society safety. Along with the tourism development in China, the importance of tourism safety problems is more and more remarkable. Although there are abundant of resource and beautiful scene in rural tourism area, because of lack of effective government rule, there are many hidden dangers in the developing of rural tourism.From the investigation of rural tourists safety cognition, tourists safety cognition factors are composed of 'environment and facilities safety cognition factors', 'weather safety cognition factors'> 'psychology safety cognition factors' and 'behavior safety cognition factors'. The satisfaction degree of accommodation of rural tourists is composed of 'lodging facilities' and 'food and drink facilities'. ANOVN indicates:For consume feature, there are differences between risk preferences and sex, age, family structure; And there are differences between rural tourism preferences and family structure.For safety consciousness, there are differences between the degree of safety concern and age, family structure, education; and there are differences between the measure of rural tourism safety and family structure, education.For rural tourists safety cognition factors, there are differences between 'environment and facilities safety cognition factors' and age, family structure, education; and there are differences between 'weather safety cognition factors' and age, education; and there are differences between 'psychology safety cognition factors' and age, family structure, education, income; and there are differences between 'behavior safety cognition factors' and sex, education.For the satisfaction degree of accommodation of rural tourists, there are differences between 'lodging facilities' and education; and there are differences be-tween 'food and drink facilities' and agex family structure.From regression analysis, rural tourists safety cognition factors as dependent variable, we get regression formulas.From the investigation of rural tourism workers safety cognition, at present, they pay more attention to rural tourists safety, but tourists should improve their safety consciousness.According to the results of the investigation and data analysis, we can put forward thinking about building the frame mechanism of rural tourism tourists safety management.