Study On The Development Of Rural Tourism In Hebei Province, Fuping County

In recent years,rural tourism has flourished in China,rural tourism is supported by the government because of its leading role in economy,society and ecological environment.Developing rural tourism can change the appearance of backward rural poverty in China.It is an important way to narrow the gap between urban and rural areas,to promote poverty alleviation and happiness.Fuping County is a deeply impoverished county with rich tourism resources.The development of rural tourism can promote local economic development and help the poor out of poverty.Therefore,Fuping County is chosen for research.Based on experience economy theory,sustainable development theory and tourism destination life cycle theory,we can learn from the excellent development experience at home and abroad using the methods of literature research and questionnaire investigation.Through the questionnaire survey method,some relatively large-scale rural tourism projects in Fuping County were investigated on the spot.The types of rural tourism,the source of tourists,the choice of travel tools,access to information,the number of days of stay,tourist satisfaction and other aspects were investigated.According to the principle of "putting forward problems-analyzing problems-solving problems",on the basis of grasping the current situation of rural tourism development in Fuping County,this paper analyzes the main problems of rural tourism in Fuping County,and puts forward countermeasures and suggestions.The study found that the rural tourism industry in Fuping County is in the initial stage of development,showing a good upward trend,but there are still some problems.The main problems in the development of rural tourism in Fuping County are that the infrastructure construction is not perfect,the rural tourism projects lack characteristics,tourism products lack participation,and the service quality needs to be improved.The main reasons for these problems include the lack of effective utilization of rural tourism resources,the lack of effective supervision,the lag of rural tourism product development,the lack of innovation of operators and the quality of employees and so on.Finally,this paper puts forward some countermeasures and suggestions to solve the existing problems of rural tourism in Fuping County.The development of rural tourism in Fuping County should adhere to the principle of adjusting measures according to local conditions,taking agriculture as the basis,deeply developing tourism resources and perfecting the infrastructure construction.Expand the project propaganda channel,build famous tourism brands;pay attention to highlight the characteristics of tourism products,enhance product experience;increase the degree of personnel training,improve industry supervision,so as to promote the healthy and sustainable development of the rural tourism industry in Fuping County.Based on the development of rural tourism in Fuping County,this paper innovatively combines the characteristic tea garden in the north with the rural tourism in order to highlight the characteristics of rural tourism in Fuping County.