On The Transmutation Of Network Culture Spreading-An Analysis Of Communication Angle By The Example Of 'Vancl Style'

In the summer of 2010, electronic commerce enterprise VANCL launched an outdoor advertising. As one of the traditional commercial culture the platform advertising of VANCL is usual , when these adverting spread by mobile internet ,it cause a network culture an"VANCL style"spreading. This paper from the development of network and the network culture propagation angle attempts to use the spreading ways of"VANCL style"comparing to the traditional network spreading to explain the transmutation between network and mobile network.