| The popular Internet language style has been the most popular part of the network language.Such as the Exaggerated "Roaring style", the "zhen huan style" having a antique flavour, the "Fan ke style" showing unique personality, the supporting exposed "Cheng yao style" as well as the taunting "Li gang style".All of which are in terms of a certain language style and following the social affairs as well as the fashion trends. The popular Internet language style has always been communicated on the Internet by the netizens, and spreaded in the fields of advertisement, promoting, daily conversation, news report and so on.The popular Internet language style belongs to the Internet culture, and is the most representative part to show the new trend of the Internet culture’s development. As the most popular and newest phenomenon, the popular Internet language style shows a strong effects and functions. However, there has been little systematic and comprehensive analysis for the popular Internet language style till now. So this paper will talk about the concept, features communication effects of the popular Internet language style under the field of the Internet culture by the communication theory. And I will use the classical communication research methods such as the case study, content analysis, secondary data to support the research hoping making a contribution for the deeper research and correct understanding of the popular Internet language style. |
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