The Influence On Our Country Current Life Style By Network Visual Signal Culture Communication

The visual medium which loads vision signals is the material entity. The current vision medium mainly includes the printing medium, the film and television medium and the network medium. Factually, the network medium which is based on the electronic communication technology is a kind of new media. It is one of the newest forms in the visual medium developing process. The visual culture communication is a kind of social culture communicational phenomenon formed by the visual and hearing medium or the visual medium communicational information. The network medium provides many kinds of digitized visual signals without significant difference, which formed the network vision signal culture communication system. The Network medium is composed of private communication and public communication, which also deeply develops the development space of the visual culture. So the network visual signal culture communication is a new domain of cultural research, there are more and more researchers who are interested in these questions.Although visual culture is not a main culture in our social current culture yet, it is already more and more important as everyone knows. The development of network provides the new space and the domain for the visual culture communication. The visual signal trace is almost in internet homepages. The network visual signal culture communication has already had the important influence to our country current life style, even changed our certain life styles. However there are positive and negative influences. The positive effect is advantageous in the development of society and improving the life quality of people. But the negative effect is also needed to be valued, reduced and solved.This dissertation is composed of four parts.The first part: Network medium——the newest form of visual me- dium. This part introduces the development of visual medium and the characteristic of network medium cultural communication, which contains three questions(1) The review of visual medium development. This part reviewed the development course of visual medium. The visual medium has mainly experienced from the written medium, the printing medium, the film and television medium to the network medium.(2) Network medium——the collection of vision signal .The network medium integrated the character of multimedia. This part explains the wealthy of the network medium vision signal resources through some concrete type of visual signals.(3) The character of network medium cultural communication. The medium is the information carrier, also is the important tool of cultural inheritance and communication, the network communication has the characters of scope broad, wealthy of information resource, the shape diversification, interactive transmit. These characters make network play more and more importance in the communication of network and culture.The second part introduced the network visual signal culture communication——the new cultural communicational paradigm, which contains two problems. (1) The essence of visual culture. The domestic and foreign scholars already have some discussions and research about what the visual culture is.(2) The leap from traditional vision culture to network visual culture. The leap from traditional vision culture to network visual culture is mainly composed of the leap in the pattern and the form of communication, the extremely hypothesized visual space of the network visual culture and the ultra duplication.The third part has analyzed the influence on our current life style of the network visual signal culture communication from several aspects, which contains nine kinds of questions.(1) The audiences reduce the dependence to the traditional media. The network provides the multimedia function, which greatly reduced the audiences'dependences of the three pieces of traditional media.(2) The audiences'consciousness in participation is enhancing. The audiences may play roles of the communicators, the audiences and the check persons.(3) The desire of the audiences'visual expense is inflating. The impact of visual image in the network has made the network visual expense and the desire of expense come true.(4) People love playing network games deeply. The network games including the violence and the pornographic information has enormous negative influence to players particularly to the youth. (5) Decadent cultural is being in flood. The network decadent culture is serious polluting the environment of network, ruining the social convention.(6) False information and faith crisis. In the network there are numerous kinds of false information. People's faith is dropping.(7) The infringement of right of privacy and intellectual property rights. In the network the right of privacy and the intellectual property rights are all easy to receive the infringement.(8) Excessive information and hyperlink abyss. The increase of information content sharply reduced the quality of network information. The way of non-linear reading is easy to make the reader to enter the link abyss.(9) The impact of the foreign visual culture to the native visual culture. The openness of network makes the foreign visual culture to be easier to invade the territory of our native visual culture.The third part is the key content to discuss in this paper.The fourth part has made some ponders to the health development of our national network visual signal culture communication, which includes seven parts.(1)We must stick to the principle of the socialism spiritual civilization of our country.(2) Popular artistic tutelage and information accomplishment popular education industry.(3) Establishing excellent cultural resources of the network visual culture and enhancing the national vision accomplishment. (4) Protecting Chinese national culture.(5) Take the control method by the legal standard to regulate various negative problem of the network vision culture dissemination.(6) Initiate medium self-discipline.(7)Strengthening network moral education and formulating the network morals norm.