Consider The Impact Of The "Grass-root Show" On Socialization Of Youth With Social Learning Theory

The people live in the mass communication age. As one of the mass media, the television depth impacts on people's lives in various fields. One aspect ,the television restrict the cognition of people, also it significant influence to people's socialization process too .The television becomes a important channel of learning society and molding social behavior . In the tendency of the entertainment media environment,"Grass-root Show"program on television cause a nationwide universal rave entertainment scene ."Grass-root Show"program becomes popular rapidly in our country,but it also initiate many disputes,at the same time,it has received widespread attention from the broadcast and television bureau to the common people.This article focus on the socialization how"Grass-root Show"program on television impact on young people ."Grass-root Show"programs create an entertainment culture which will influence to the widespread participation of young people. This article take the"Social Learning Theory"as central argument. Firstly, the article has carried on the outline to the relationship of the program and the young people's socialization .Secondly , in understanding the basic characteristic of the"Grass-root Show"program on television ,I has analyzed four types of model behavior patterns which the program provides , elaborated the young people how to observe learning the model behavior . Thirdly ,through the analysis of the"Grass-root Show"program and the young people's behavior , the article explained the program has positive and the negative effect to the young people . Finally , I pointed out three methods make the improvement : the program self-improvement, the young people strengthens the media quality and other social forces display function . These methods enable the"Grass-root Show"program to continue to play the positive role.