| In 1998, the Hunan TV hit of the romantic dating, blew up a unit "TV blind date" cyclone. But with the development of TV program the audience's aesthetic needs, among these programs faded in people's vision. Once swept the screen of the romantic dating is no exception, declared stopped in 2005. After nearly 10 years of silence, have always been pioneers of Hunan TV, at the end of 2009, introduced a single marriage dating reality show of the people of our appointment. Jiangsu TV, of the non-Shing not disturbance, Zhejiang TV's the love lianliankan come one after another. On the contents of neither the programme or the programme, they are different from similar programs in the past, instantaneous time raises upsurge of program, setting off a new round of TV wave to make friends on love and marriage. As we all know, television as a cultural commodity, and general merchandise, there life cycle. After experiencing recession, love and marriage TV program was able to comeback to make friends, and also scored well in the ratings, it is a matter worth thinking about. Since the 20th century, particularly since the beginning of 21st century, are in social transformation period in China, the whole society in the political, economic, and cultural fields are earthshaking changes have taken place. As the social environment changes, people demand more and more pressing for information. Only by continually understand and grasp the change of surroundings in order to adapt to the changing rhythms of the times. And mass media is the main channel of access to information, people receive information mass media communication can not only meet the information needs of the public desire to understand and adapt to social changes, but also relieves pressure in daily life, access to spiritual experience and pleasure. "Male shengnv left" as the target audience of TV marriage dating appears, is to meet the demand for their psychological emotions. New TV love dating show refers to the TV for the media, dating to topics of love and marriage, under the specific scenario design, through dialogue, records, films and a variety of expressive, complete single people making friends with the documentary means interactive reality show, show participation in personality and mental Outlook of the guests, combining service, entertainment, philosophical program. Its basic features are: multiple exchanges, rational integration, cultural connotations of rich; " Select the "" show ", and entertainment more; the subversion of the traditional, making stars, enhancing visibility. History of development of human society is both a cultural history of creation, is also the history of the mass media. State of survival and development of mass media is also a cultural expression of a specific time period. Whether the early days of "rose" program is now "non-Shing not disturbance" classes, marriage dating TV programs from development to production, widespread, are not incidental but closely related to the social and cultural background of the entire community. TV love dating show was able to come back, it is in popular culture under the background of prevailing, as strong communication vector of popular culture, echoing the TV, from the first simple turning popular publicity and education, and entertainment from a "user-centric" transfer to "audience-centered", became a true culture of the people to participate in the games square. All this with entertaining the rise and development of the TV dating show on love and marriage, popularization of its popularity and value orientation seems logical. With the deepening of commercial logic of the mass media, appears in the consumer culture, TV media content and form of dissemination, makes TV appear the consumerism tendency. Therefore, make every effort to absorb all of the TV media consumption potential to meet the consumption demand of the audience. Marriage dating TV programme born in soil inoculation of consumer culture. In addition, the necessity of commercialization of mass media competition, television entertainment highlights, as well as adapting to the growing audience of emotional need of love and marriage, contributed to the TV dating show on love and marriage to flourish. In the use of domestic and foreign media and cultural studies, communication theory, such as Foundation, love and marriage can analysis the TV program with features of popular culture and consumer culture attributes to make friends, and the resulting media fusion of wonder renders and aesthetic cultural significance of the transformation of everyday life. As a commodity on television, of TV marriage dating popular TV stations, Web sites, advertisers, and other first created enormous economic value; second highlighting the all-round features of TV media; third, subverts the traditional blind date model. In addition, marriage dating television program not only provides guests with love and marriage needs with the appointment an opportunity also provides television viewers with an interactive way to communicate. It is love at first sight love, advocated by the "rapid consumption" concept. Thus in form, simulation in real life, individuals in search of love in the difficulties experienced by, focused only on the surface of the material, information, visitors can see is the thrill of success, let them produce the illusion of success is easy, have played down the sense of social responsibility. Marriage dating television programmes should promote the "entertainment concern for people's livelihood" concept, assume social responsibility for the public address the emotional demands of love and marriage, as modern outlooks on active and healthy, up the construction work. |
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