Altar Of Changhong

From our country settling down its open policy, a lot of good companys have shown its advantages to be successful in the firce world wide competition. Some became famous in the world. Some are defeated by competitors. No matter the company be successful or failed, what they met during the developing procession are tough and different. We should learn how to get away the difficulties and to keep our Cor. develpeing at a quite steady speed.Sichuan Chanhong as one of the best Cor. in China has show us the modle of how the State Owned Enterprises (SOES) develping in the right way. But Chanhong also met the difficulties in the road. In 2004 he got 3700,000,000 RMB loses. Set new record of our Chinese stoct market.Our study focus on the Changhong's developing strategy and financial problems. To analysis the operation procession on strategy, finical and asseting operation aspects based on the annual finical report. From which we induce the problem of state owned reforming. The problem is now puzzled our SOEs. We can get some inspiration from Sichuan Changhong's case analysis.