Tv Talk Show Host Dissemination Of Results

There're lots of perspectives to research the process of communication, the most popular of them are diachronic investigation and synchronic investigation. The diachronic investigation researches the occurrence and development of the historical evolution of the communication in accordance of time-series. The synchronic investigation anatomizes and analyzes the structure, aspect and elements of the communication, Guo Qingguang, the professor of Renmin University of China said. The former belongs to the longitudinal process of research; the latter belongs to the horizontal process of research. This paper analyzes the communication effect from the second perspective.The research of communication effect plays a very important role in the research of communication; so far, most of the communication theories are in connection with communication effect. Communication effect can guide the content and form of the information, the behavior of the participant of the communication and so on. It can be said that the entire research are premised on the media have a significant effect. Therefore, it's necessary to use the theory of communication effect to analyze all kinds of mass communication mode.This paper exposes and analyzes the TV talk show systematically on the foundation of journalism, sociology, psychology and mass communication theory. This paper will start with the theory of mass communication effect, and then analyzes the communication mode and communication effect of the TV talk show in detail and focus on the factor of the host; at last it put forward some means to improve the effect of the host of the TV talk show. In the end, the paper will conclude some rule and make some original opinion for the cultivation of TV talk show host and theoretical research.The paper is divided into four parts: it first start with the rise and social function of the TV talk show, and then make a decision that the TV talk show still has lots of ascensive room from content to form; secondly, it studies the evolution and development of the mass communication mode and theory of the communication effect; on the foundation of the former analysis, the third part explores all kinds of factors that can affect the communication effect from the unique perspective which is the communication mode, the integration or conflict of the mass communication and interpersonal communication will enhance or reduce the effect of the communication in some degree; finally, base on the above understanding, the fourth part put forward some means of improve the communication effect from two expects which are mass communication and interpersonal communication.