Commercialism VS Professionalism:Narrative Model And Audience Needs Of Health Video In Self-Media

With the change of information technology in the network era,the distance between content producers and content receivers has been narrowing.Even users have become content providers.User-generated content(UGC)is no longer the main content producer of content production mode in the Web 2.0 era.The mass can generate content independently and publish it to the network.Ordinary people can also obtain it.Get the power of communication to express their thoughts and voice.Under the background of UGC,there are not only a large number but also different contents in the current vigorous development of health care network video.Health Video is not a sudden emergence,it has a certain development process.Health Video originated from the production and broadcasting of health TV programs.Then,due to the development of Internet of Things media technology,the network has become a more widespread and widespread carrier of communication.The establishment and layout of video platforms are increasingly mature.Health Video websites are also included in health programs.Collaborative transmission.With the subdivision of the audience and the in-depth development of the network,mobile network communication adapted to the mobile client is becoming more and more common.Attention to high-quality content urges video creators to create more high-quality health-preserving network videos.From the point of view of the creator,the health-keeping video can be divided into amateur individuals,teams and professional organizations.From the point of view of video content,the current health-keeping video mainly includes diet,skills,medical treatment,knowledge popularization,exercise and evaluation.Because of the different creators,health-keeping video has different styles and characteristics,while the scientific nature of video content.Practicality and knowledge are the important concerns of the audience in choosing such videos.Video of health preservation can spread health and knowledge,and meet people's needs for health preservation information.But at present,under the background of UGC,there are some shortcomings in the network video of health maintenance,such as the spread of pseudoscience and the low influence of communication.These shortcomings restrict the development of health maintenance video.Therefore,we need to break through the predicament from many aspects.We can introduce MCN aggregated content producers,use specialized operation and promotion to produce and disseminate high-quality health maintenance video,and at the same time give full play to the community.The role of the network,the formation of a huge network community to create topics,create public opinion momentum,cultivate public opinion leaders,arouse higher attention and increase exposure,can also create brand videos,through the support of online platforms and offline channels to expand the way of communication,health care network videos will be in the construction of "healthy China" in the environment of considerable development.