Crises In The Mass Media

In recent years, nature crisis go everywhere, which have great effect on our social life.Crisis with such characteristics as suddenness, destructiveness, relevancy and excitability , is greatly accorded with the standard of the news value. At the same time, crisis which is full of unpredictabilities , broadcast fast, and have great social effect. Crisis can make people in great trouble, so what media do during crisis period play an important part.Media is the watcher of the society, the degree and the way that crisis coverage plays its greatly concern on the stability and functional development of the whole society at large. In this respect, China boasts successful experience, but also suffers from failures. Media crisis coverage also plays an important role in cultivating rational citizens, enhancing the clean and efficient operation of governments, and improving individual's crisis consciousness, In the different stages of crisis development, media have different functions. In the potential stage of crisis, if media can pre-alarm the advent of social danger, the society may respond immediately and minimize the damage caused by crisis. During the outburst of crisis, the mainstream media providing sufficient information about crisis is the most powerful way to eliminate various hearsays and rumors. This will help remove social panic, aintain social stability. During its diffusion, media is important instrument of harmonizing social relation, allocating social resources and implementing public view surveillance .They serve as catalyst to promote social cohesion so as to take unanimous action in the face of crisis In the withdrawing period, review by media may prompt us to draw lessons from crisis experience so as to improve future work, push the society forward, and prevent the reoccurrence of similar crisis. This essay will talk about the media report policy , the report details, and what the media do in the crisis in order to make directive effect during the crisis period.