Analysis Of The Regional Culture Of Guangdong, Hunan And Shanghai Media Mode

In the tidal wave of industrialization of media, the regional media reveals distinctive features. And at the same time, several modes of development of regional media have been formed. The modes of regional media have close relations with the regional material culture, system culture and ideological culture. They take the regional material culture as the base, influenced by the system culture, and motivated by the ideological culture. The resultant forces of the three aspects affect the development of regional media.The active factors in the three aspects of regional culture facilitate the regional media's development and contribute to the momentum of progress, which results in remarkable achievements. Nevertheless the negative factors hinder the further development of regional media. Thus, greater emphasis should be laid on the material culture and system culture, and more importance should be attached to the internal influence of the ideological culture in the development of media industry. Then comprehensive analysis and accurate assessment can be achieved.It is necessary to rebuild the regional culture oriented to the new century and to the outside world when we build well-developed regional media. Creating the flourishing regional material culture, building the socialist system culture in conformity with the WTO spirit, and discarding the old regional ideological culture will stand us in an invincible position in the process of the globalization of communication.