Regional Impaction To The Communication Of The Spring Festival Culture

Culture is a very broad concept. Generally speaking, culture is a socialphenomenon, which is not only a product of people created in a long time. but also ahistorical phenomenon and an accumulation of social history, generallyspeaking,culture is a country or a nation’s history, geography, local customs andpractices, traditions and customs, way of life, literature and art, behavior, ways ofthinking, values, etc.. Newspapers, as a mass media, the main function is to conveyinformation. The "Beijing News" and "Southern Metropolis Daily" as the North SouthRegional Representative of the newspaper, the inheriting of social culture function iscannot be underestimated. from the perspective of audience of news value. Similar tothe audience is mainly reflected in the geographical proximity. From the perspectiveof trust, trust not only refers to the relationship between man and man, man andsociety, Also including people and things, the relationship between human and socialenvironment. On the audience, their understanding of the geographical coverage ofthe events often attend to nearby the geographical sense of identity. Geographicsimilarity and identity is stronger, the higher the credibility. The audience is living inthe specific environment of the public, especially on their side of things concern,especially for people care about others’ life and events.Through the literature research method, This paper mainly focus on the researchof the inheritance and development of regional culture, we analyze the influence ofthe media, especially newspapers media in the process of cultural transmission ofliterature, then we get concept of the Festival culture and the differences of theexpression of cultural between North and south of China. After that, give aintroduction of The "Beijing News" and "Southern Metropolis Daily",which openedthe Special column of the Festival culture during the Spring Festival in2013, wefocus on the analyzing of the reports of style and the influence of area, finally wediscussed the differences between the two papers In order to find the existingproblems in the heritage ion of the Chinese traditional culture and the correspondingstrategies. We think, After a long time of environmental change has formed thecharacteristic of national culture, this feature has the intrinsic advantage of inheritance,The mass media needs to use the advantages of national culture，To promote thetransmission of culture, also the acceptation and feedback. This series of activities is called the national culture media. In the process of the dissemination of nationalculture. Different media has protective effect on propaganda and cultural heritage,which has a great relationship between national culture and the spread of non materialcultural heritage. The government, the media, non-governmental should make jointefforts and give full play to media dissemination effect and innovation ability.