| Voice has become a hot trend throughout the nation because of the hit TV show Voice of China. The huge success of this program bought us a lot of enlightenment and thoughts. How to provide some advices from those enlightenment and thoughts for the following music talent show and music development under commercial realm?This thesis has four chapters. First of all, it elaborates the historical background, development, current situation of Voice of China. The part of development explains competition mechanism, mentor team and social response,introduces the commercial embodiment of Voice of China from three aspects:commercial model innovation, comprehensive marketing strategy and complete industrial chain; It presents the inspiration of Voice of China towards current music development; further discusses the influence of Voice of China towards contemporary social development; Finally, it comes up with problems and solutions of commercial Voice of China. |
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