Research On KDP Based On Innovation

With the rapid development of global digital technology,self-publishing,relying on the network platform,has gone into people’s vision and is accepted by the mainstream. As a typical example of global e-book industry development and new publishing technology, Amazon KDP has the features of high royalty, low publishing cost, short publishing cycle and timely sales.Its bilateral platform model makes a direct connection between authors and readers,which are at the both ends of the traditional publishing chain.By the good network effects,authors and readers achieve a mutual appreciation. And as the leader of professional readers, Kindle offers great reading experience to the readers by its various reading functions. Therefore, we can say KDP is a complete publishing industry chain, containing content resources,publishing platform, distribution channel and terminal. The self-service and free publishing model of KDP make the market more prosperous and dynamic.Basing on innovation horizon, this paper refers to study KDP model based on digital publishing technology by combining the latest reports,related theories and practical cases.This paper discusses KDP’s birth background under Amazon’s strong R&D and innovation capability,and starting from KDP’s process,makes a detailed discuss about the specific operations and requirements of all the publishing steps, then generalizes the traits of KDP.Starting from the point of views of production innovation, process innovation and market innovation,this paper makes a systematic discuss about the innovations of self-publishing model of Amazon KDP, which subverts the traditional publishing. Finally, concludes the impacts and opportunities to the traditional publishing from the three aspects of publishing companies,authors and readers.Through the comprehensive discussion of KDP model based on technology innovation,this paper aims to fill the gaps in the current monographic study and enrich the content of self-published research, and make a further step on the shoulder of the previous studies.