A Study Of The Ebook Platform Of Amazon

With the rapid development of ebook industry, the importance of e-book platform construction has been recognized by the industry. Comparing with the confusion of ebook platforms at home, it has formed a clear development pattern of ebook platforms abroad. So on the basis of using different research methods, involving in literature research, investigation, comparative research and so on, the paper takes Amazon ebook platform as the study object who is the leadership in ebook industry, puts emphasis on studying the experience of Amazon ebook platform in product construction and service provision, analyses the advantages and shortcomings of Amazon ebook platform, eventually gives some suggestions on construction of domestic ebook platforms according to our national condition.The first chapter describes the background and significance of the research. On one hand, the government at home draws up relevant policies to guide the development of ebook industry. And since the market of ebook readers is fading, ebook platform enters a new development period. But actually domestic ebook platforms have various problems. On the other hand, foreign ebook industry has made a rapid development, Amazon ebook platform and so on have been making great achievements. Above all, the paper studies the product construction and service provision of Amazon ebook platform, and tries to find some constructive lessons for our ebook platforms which is realistically valuable. The second chapter gives a simple overview of Amazon ebook platform. Specifically, the development of Amazon ebook platform has closed connection with the macro and micro environment, including legal environment, acts from government, national reading rate, industrial concentration, market scale, etc. At the same time, the platform has experienced two different growth stages, that is the preparative period from the year of1995to2006and the fast-growing period since2007.The third chapter analyzes the products and services of Amazon ebook platform. In terms of products, the platform not only has rich and high-quality content resources, but also has unique reading devices and App reading applications. In terms of services, Amazon ebook platform provides the all-round and personalized services for authors, publishers and readers.The fourth chapter summarizes the advantages and disadvantages of the Amazon ebook platform. Compared to Apple ebook platform and Google ebook platform, Amazon ebook platform forms its own advantages, that is a wide range of and high-quality content resources position, cross-platform product layout and continuous improvement on reading experience. At the same time, the platform also has many shortcomings, for example, the ebook ecosystem is relatively closed and the early investment is large. Anyway, Amazon ebook platform is designed to customer-centric, and desires to provide the best products and services for its clients.The last chapter gives some lessons from Amazon ebook platform. Combining with our national condition and upholding the principle of discarding the dross and selecting the essential, the paper believes, the domestic ebook platforms could make efforts in four aspects, that is from construction of content resources to product layout and from the cooperations with other ebook platforms to the improvement of reading experience. If so, our ebook platforms would have a better future.