On The Mass Media And Ideological And Political Education In Colleges And Universities

Dissemination of human society is a universal phenomenon,the mass media is one of the stages of communication development;Ideological and political education are the dissemination of an integrated form of ideological and political education are ideological and political education of a specific form of expression.At present,newspapers,magazines,television,media networks for the development of mass communication,as if an invisible network,network covered the entire community, extensive and profound impact on all aspects of society.Like all other things,the mass media is a double-edged sword, in modern society has brought great joy to facilitate the DR, while the negative impact it has gradually penetrated into every corner of society,and brought to the society unexpected hazards and challenges.One of the ideological and political education and the impact is particularly strong.Current University Students inappropriate remarks and behavior,see the case again to see the newspapers,such as acts of anomie, the lack of morality,the loss of ideals and beliefs and so on make the whole situation of social concern.An objective that has happened over the situation very complicated,but careful analysis of our inquiry will find that the mass of the Ideological and Political Education in the"invasion"and remove"small",which made the mass media on how colleges and universities The challenges,enhance the timeliness of the problem of education.This problem also caused the party and government attach great importance to Deng Xiaoping,Jiang Zemin and Hu Jintao and other leaders have repeatedly stressed on various occasions,the use of mass media,and effectively strengthen ideological and political education.For example, in June 2006,Jiang Zemin"at a central work conference on ideological and political speech,"Hu Jintao"to strengthen and improve ideological and moral construction of minors"speech,the State Council's"on the further strengthening and improving ideological and political education views"and so on.All of the above party and the government made from a strategic perspective on the major theoretical and an important strategic decision-making,for colleges end universities do a good job of ideological and political education is of great guiding significance for the theory.Faced with the challenge of mass communication,the face of ideological and political education in colleges and universities how to play to their full advantage,the successful response,and effectively enhance the effectiveness of it.This is the starting point of this paper and the end result,but also the core of this paper.On the whole,most of this paper that the three mass ideological and political education and the detailed relationship;the mass of the impact of ideological and political;Ideological and Political Education in the response measures for a comprehensive and profound analysis of the complex relationship between the two At the same time,at home and abroad and the practical,creative feasibility,feasibility, relevance and effectiveness of superior solutions and methods. This paper put forward four measures,namely,ideological and political education to improve the various aspects of effective use of mass media for my services;the mass media should be strong and self-management;colleges and universities should enhance media education students,and enhance the resistance of students;the development and improve the network of ideological and political education in colleges and universities.This is the highlight of this article and the center.Innovation of this article is to ideological and political education under the scope of dissemination,which will be its relationship with the mass media on the same platform,with a comparable.At the same time,the mass media to examine the specific ideological and political education and their stage of development,that is,are the mass dissemination of the advanced stage of development, ideological and political education in colleges and universities are within the communication,interpersonal communication,organizational communication and mass media combinations.Then from the spread of the"four elements", that is,communicators,communication content,the media and the dissemination of the specific point of view of the object relationship between the two.And from this perspective to explore other relevant issues.Questions explored in this paper has a strong reality, and strive to from a new perspective to explore the question of the innovative solutions put forward,we believe this paper to solve the current face of the mass media and the ideological and Political Education in the conflict problem,will havea certain reference value.