The Development Strategy Of The Great Doctor Of A Hospital Study

The first affiliate hospital of Dalian Medical University is a large, 3A grade general hospital which is mainly engaging in medical treatment, education and research.. After years of arduous efforts, it has become largest and strongest hospital in the area of south Liaoning province. With the market economy going deeper and the health system reform, the hospital is confronted with magnitude change of exterior environment: the introduction of competition mechanism to medical market, the other is more chance provided by diversified medical demands. Under the new condition, it must make a new strategic decision to keep on in the leading place. The developing strategy for the period of the coming period is discussed, hoping to do some help for not only the hospital but also for the hospitals of the same size. The whole text divided into four sections. 1 .Analysis the exterior environment of the hospital to find out existent opportunities and threatens. 2.Analysis the interior environment of the hospital to confirm personal advantages and disadvantages. 3.Making developing strategy on basis of SWOT analysis. 4.Details of carrying out the strategic plan.