The Marketing And Developing Strategy Research Of Mingkang Clinic Of Chengdu

With the establition of Chinese marketing economic system, the old medical system, which had been carried more than 50 years, could no longer fit in with the needs of society, China has been accelarating the reform of the old medical system in recent years. With the reform of medical system and the entry WTO of China, the old medical market is been breaking and the new medical market taking form gradually. The reform of system brings a new developing period for nongovernmental hospital and private clinic.Through analysing the managing and competiting environment and other relative factors a private clinic facing, author think that all nongovernmental hospitals and private clinics are facing opportunities and challenges at the same time. The nongovernmental hospital will have a bright future relatively, however, the private clinics discussed in this paper, for its shortcomings in scale and capital and so on, will meet a developing crisis. Finally, this paper advanced two developing strategies for the clinic, the strategy one is to enchance the marketing management to achieve profits increase at present, the strategy two is to establish nongovernmental hospital in the near future.