Changhong Property Management Development Strategy

Changhong property management companies as a 50-year history of the state-owned large and medium-sized enterprises under the planned economic system the product of the development of Changhong has played a positive role to promote and protect. Now the new circumstance requires the socialization and specialization of the residence community, so Changhong try a series of innovation which accumulates some experiences. In the process of development, there appears some deep grade matters such as legal system, system, quality, ownership, running mode, staff status and so on which require Changhong Property emphasis on the scientific policy so as to making persistent and healthy progress.This article aims at Changhong Property Management Corporation. Article makes the full analysis of the exterior environment and interior condition , fixing the developing direction ,establish the three section of Changhong Property Management Corporation by learning series of professional knowledge and innovation experiences in the same area, obtaining the material on the first hand, using managing tool such as matrix, SWOT and so on. The strategy shows in the tree sections, Company registers professional corporation , participates in marketing competition and becomes the most powerful property service provider. According to the environment and resource, Company decide develop at the level, annex Jiahong , make the strategic guarantee system to fit for the pluralistic strategic development so as to ensure the smooth achievement.This article aims at changing the welfare model to be the professional marketing to, run as a corporation and provide paid services, getting the separation between main industry to the secondary industry, so to get rid of the state owned company's abstraction , as well as the fundamental problem in the future development for the company , with practical research fruit , strong maneuverability, this article is well recommended.