The Strategy Analysis Of Changhong Electronics

Enterprises Strategy is that enterprises are fierce in the competition and in the changeable market environment, to one's own inside and detailed foundation that analyses of outside resources, what has been made is about enterprise's developing direction and long-term in the business scope, plan or scheme of overall importance. It is the embodiment of the business mentality, and a result of a series of strategic decision, it is the basis of the long-term plan while making. Correct strategy is the assurance that enterprises achieve success. After strategy is made, invest all to be practiced, achieve success, and need the corresponding administrative structure to support. The following picture of the administrative structure inside enterprises。For prove enterprise implement importance of strategic management and how about implement strategic management, we chose the color TV industry of our country "Wild goose's head"--Strategy that Sichuan Changhong goes on the following aspects is analyzed. First of all , use PEST method , market structure analyses concentration degree analyze ability basic competition strength person who analyze method is it analyses and research to the color TV trade to come; Propose the outlet and prospect of the Chinese color TV industry on the basis of analyzing and researching. Secondly it is to the analysis of the resource and ability inside Changhong Company , including the key competitiveness is analyzed and researched, the value chain analyzed, SWOT analysis ,etc. It is a competitive strategy of Changhong Company again -Total cost least and product difference strategy , run from production of Changhong activity think competitive strategy and Changhong their as ripe competitive strategy of industry also. It is the internationalized management strategy of Changhong Company finally, discuss the certainty of its internationalization first, investigation and research of internationalized management strategy; And the entry which Changhong choose is strategic, the ending is analysis and prospect of discussing Changhong's globalization strategy!...