Discussion And Analysis Of Outside TV Host Management And The Revelation To Domestic TV Media

The host as important part of television media have become a key factor of increasingly intense TV media competition. Today, the television media not only give adequate attention to the overall quality of the host factors and operational capacity, but also profoundly understand the important role of the development of host management and raising the TV media's in their competitiveness. The outside television media have attached great importance to the management of the host and had a more mature and scientific management system for a long time,as opposed to China's TV media host management which are still in the exploratory and groping stage.This article has analyzed systematically and elaborated on the U.S. TV host management-"the star system"; the British television host management-"the whole system" and the host of Hong Kong's Phoenix Satellite Television Management-"three system", and on this basis and detail, combining with the domestic reality, the writer summed up the general management of the domestic media for reference, and drew some of the problems existing in the process and put forward the writer's view appropriate measures to address these issues. In the first chapter the writer analyzed systematically the context, development, the specific practice of the US TV host star system; in the second chapter, the writer mainly discussed the British television media's full stage TV host management including the host selection, training and development. the third chapter discussed Hong Kong's Phoenix TV host management model, the main content and its effectiveness and deficiency. Based on the domestic reality of China, the fourth chapter discussed the revelation of the domestic TV media and put forward some countermeasures for dealing with the problems domestic TV media encountered while learning the successful management experience of the outside host.