| "Life weekly" in Republican China and "Sanlian Life Weekly" are founded in two different historical periods, but with strong roots and the same strain of publication. "Life weekly" in Republican China repeatedly hit record sales under the leadership of the Mr. Zou Taofen, and was loved and welcomed by the majority of young people.Under the environment of reform and opening-up in the nineties of last century, "Sanlian Life Weekly" is holding the banner of revival of the "Life weekly" in Republican China and making a vow that is to be China's "TIME".I believe that the relationship between the two Journal has deep space to research.This thesis attempts to describe the course of two journal's founding and development. And comparative analyse the two journal from 3 levels of communicator, recipient, content and features. And draw a conclusion that "Sanlian Life Weekly" founded on the base of "Life weekly" in Republican China, the two publishments has a lots of Inheritance point and innovation point.The thesis is starting with the backgroud and development process of the two journals and then standing in a high point to analyse from cultural level. The chapter two, from the level of communicator, that is to compare the editorial team of the two journals. The chapter three, from the level of recipient, that is to compare the positioning of recipent, analyse the innovation of "sanlian Life Weekly" in the new historical period. The last chapter, from the level of text, divide the text into three parts of column setting, journal characteristics, reporting methods and style of language, to comparative analyse the two journal. According to the comparative study, I look forward to providing a reference and guidance to Chinese contemporary weekly magazine.The process of analysis and research comprehensivly used the theories of Journalism and Communication, while a large number of text analysis and content analysis also help more. |
PDF Full Text Request