Communication Perspective Studies On China Celebrity E-magazine

E-magazine(electronic magazine), a kind of new media emerged with the development of network time, is the result of which Web2.0 develops into a certain stage.Web users are attracted by its novel content, free reading, and rich variety. As some media reports, with the upward trend in the development of electronic platform(such as Zcom, Xplus, et al),the number of e-magazine has grown to more than 9000 in China. Along with the strong joining of Sina E-magazine in July 2007, e-magazine gathers more and more attention.Among all kinds of web e-magazines, the individual-made ones have become very popular recently, for no technical knowledge is needed and "everyone could be the option leader" becomes the slogan of times. That celeb close their weblogs and take part in e-magazine one after another, brings more attention to this new media. And what's the charm of e-magazine? Being a internet extension of "celebrity effect" that exists in real life, it is logical to be a shining star in this field, accepted and fancied by all "grassroots netizen". Comparing with the gradually mature practical network, there are rare theoretical articles about e-magazine in newspaper and journals of our country. At present, celebrity e-magazine is a relative blank space, without any systematic and deep research on it in the published academic papers.This thesis focuses on celebrity e-magazine, which is mainly analyzed and studied in macro perspective. Communication theory is used to analyze the causes of its generation, development and growth, the influence from "celebrity effect", and also its deficiencies. As a conclusion, the development guidelines of celebrity e-magazine are suggested as follows: position is the foundation; content is the root; idea is the core; innovation is the impetus; people oriented is the key; brand is the direction.Paying attention to the present situation and communicating characteristics of this new media, is not only a complementarity of the reality theory of news communication, but also a way to insight into the development trend of future media.